About Rachel
(she/her)
A multi-faceted creative driven by a love of authentic expression and storytelling, I work with mission-driven brands to create positive impacts for people and the planet. Obsessed with both the written word and visual design, I create compelling narratives that drive change.
Born and raised in Kansas (cue the Wizard of Oz references!), I moved to Los Angeles where I performed as a professional dancer and theatre artist. After completing my Integrative Nutrition Health Coach certification, I left the stage to bring my passion for wellness and sustainability to companies like Musical Health Technologies, BoxUnion, Motion Stretch Studio, Primary Goods, and Flowly.
I bring a generalist's toolkit and a specialist's discipline to every project. A copywriter, digital strategist, graphic designer, social media manager, community engagement coordinator, and overall marketing aficionado, I'm ready to use my skills and expertise to take your projects to the next level.
Marketing experience
I blend the creative and analytical to accomplish:
Brand Identity
Community Engagement
Website Development
Content Strategy
Creative Direction
Integrated Marketing
Skills & Certifications
Certified Integrative Nutrition Health Coach
Advertising Essentials Badge by Pinterest
Google Analytics for Beginners Certification by Google
Search Engine Optimization Certification by HubSpot
Social Media
01
Management
Content calendars built out with images, videos, and captions that turn impressions into engagment across all social media channels while creating evergreen marketing materials.
02
Live Events
From IG Live to webinars, all digital events are curated, hosted, and followed-up to perfection.
Copywriting
01
Long Form Writing
My portfolio includes blog posts for sustainable brands like Tiller Swim, along with lifestyle pieces and educational articles for wellness companies like Flowly.
02
SEO Optimization
From back links to keyword research, my SEO prowess will make sure your people find you.
Influencer Marketing
01
Collaborations
At D2C e-commerce comoany Primary Goods, I secured aligned collaborations with brands like Thuma to extend audience reach and grow sales.
02
Affiliate Authenticity
Whether it's an organic partnership or paid project, I build relationships based on authentic connections so that all content created is valuable to both consumer and company.
Email Marketing
01
Newsletters
I created the first-ever monthly newsletter for Flowly, building a loyal readership and boosting all channels through above-average click rates.
02
"This is for me!"
Nobody likes an ad in their inbox. Email and SMS marketing designed to feel like a hot tip from a friend, or that coupon you've been waiting for to make that next purchase.
Graphic Design
01
Web Design
Whether you use Wordpress, WebFlow, SquareSpace, or another platform, I will create and maintain a cohesive brand identity.
02
The Extra Mile
Using Canva and Adobe Suite, I am proficient at image and video design. From there, the sky's the limit- like this custom t-shirt design with trackable QR code for non-profit Pasadena 100.
